Google-YouTube + AdSense = The Death of Cable TV within 5 Years
Lonelygirl15 proved a concept … an ongoing video series on YouTube could attract viewers and build a huge fan base.
So start filming your own tv show now!!
The third most popular “director” of all time on YouTube is lonelygirl15, AKA Bree, AKA an actress by the name of Jessica Rose. Rose, together with filmakers Ramesh Flinders and Miles Beckett posted a series of short films about a fictional, but seemingly real person named Bree. In 5 months, their videos have been viewed over 20 million times.
The filmmakers were finally found out and unmasked, but they showed that the internet is ready to deliver televised content. Even network television is beginning to embrace the internet rather than trying to compete against it - you can now watch episodes of ABC’s Lost (and other shows) online.
Can Google go head-to-head against the major networks and cable tv providers with YouTube?
Absolutely. All they have to do to attract serious talent is enable YouTube users to monetize their efforts with AdSense. Then anyone who can produce great videos and attract large numbers of viewers can earn a living by producing their own tv show. Network execs will keep their eyes on this and jump in to capitalize on it, but anyone can do this. Groups of people, banding together, could create whole channels of content.
For years, tech and internet gurus have been saying that one day, the internet will interconnect all of our communications and entertainment needs. Here are some realities:
- Using Skype, users can call each other long distance for free over the internet
- You can access radio and podcasts or read your favorite newspapers and magazines online
- Want music or movies? Download them right to your computer at iTunes
- Need to send a letter or note to someone? There’s email, IM, or chat. Stamps are for stamp collectors
- To all encyclopedia salesmen - sorry about that Wikipedia thing
- PC’s and all of today’s game consoles support online multiplayer gaming
The only thing missing on that list is television. So is anyone still asking why Google paid $1.6 billion for YouTube?
