PayPerPost Goes Reality TV 2.0 With Rockstartup
There is an amazing new convergence of technology and media happening on the internet right now. The ability for anyone and everyone to produce their own TV show and broadcast it for next to no cost is forming a wave of creativity that can only be described as reality TV 2.0.
Payperpost is an internet startup that is injecting big media business savvy into the blogging world. They enable bloggers to write about an advertiser’s new product or promo spiel and get paid for it. This has always been controversial because it blurs the line between unbiased articles and advertisements. New policies of disclosure, stating that a post is indeed a paid post are calming down much of the controversy. As John Chow recently showed after conducting a poll of bloggers, pay-per-post blogging can be a great revenue generator for small, low traffic blogs.
Why Does Pay Per Post Work?
Unique people are grabbing the spotlight and creating runaway hits simply by offering their own unique perspective on things. The power of a unique perspective can capture an audience’s attention. While most people were recently writing about Time Magazine’s interesting choice for Person of The Year, Problogger Darren Rowse commented on how Time magazine made itself into linkbaiter of the year with it’s decision to crown you, me, and everyone else, Person of the Year for “seizing the reins of the global media”.
This kind of unique perspective on a big story is what makes pay per post advertising potentially so engaging, viral, and cost effective for advertisers.
Rockstartup and Reality TV 2.0
Payperpost.com is clearly an internet savvy group that’s playing with a cutting edge advertising model. But their own advertising push might even be more cutting edge.
They started a side project called Rockstartup where they film the daily adventures of building their internet startup. It’s reality TV on the web. It’s interactive, it’s unique content, and it’s an economical way to promote their company and get the word out there about Payperpost. They’re even welcoming interested network TV execs to give them a call if they want to pick up the show. This cool advertising push has become an interesting business model all in itself.
Do-it-yourself reality TV is here. And it has the power to level the playing field for small companies that can leverage the viral interactivity of the internet to get people involved.
The Future of Internet TV … Video … TV …
Google’s purchase of YouTube and the YouTube phenomenon in itself are fueling a scenario where your cable TV bill might one day come from Google. Not likely right. Tell that to the big networks like Fox, Viacom, NBC Universal and perhaps CBS that are looking to join forces to form their own YouTube killer.
The internet is your TV. You are the reality. Better get started.
Disclosure? … this is not a paid post
