Ugly Betty Looks … Pretty Good

ugly bettyUgly Betty, a new comedy on ABC, is buzzing to be one the new big hits this fall. Executive producer Salma Hayek has had to defend the show against some criticism, but the initial trailers and promo work for the show are doing most of that work for her. Ugly Betty’s main character, Betty Suarez, is played by America Ferrera and features a talented cast including Eric Mabius and Vanessa Williams.

The storyline follows the not-so-fashionable Betty Suarez as she is thrown into the fashion world as Daniel Meade’s (Eric Mabius) new assistant at a trendy fashion magazine called Mode. This comes about as Daniel’s father, Bradford Meade (played by Alan Dale), hands control of the magazine over to his son and hires Betty. Bradford Meade hires Betty purposely for her unattractiveness, expecting that she’ll have the power to guide Daniel more towards work rather than play.

ABC is no stranger to taking big chances with innovative storylines for their shows - Lost is probably the biggest example of how successful their creativity has been. And Ugly Betty looks just as promising. Expect a lot of social stereotypes to be juggled, expect a few tearful ‘ohhh’s, and a lot of laughs. It’s hard to tell how a new comedy is going to be recieved, especially one that’s as brave and bold as Ugly Betty, but it looks capable of delivering the goods.

You can bet that if “Betty” can win over her primetime audience, the pools will start on how long it takes for her to win over Daniel.

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